Wild Wales
Studio concept · Card & packaging design
A six-card wildlife collection looking at how a visitor attraction could turn its subject into a keepsake. AI-assisted woodcut-style illustrations, typeset field notes and a consistent layout carry across every card face, the shared back and the box artwork. This is a studio concept, not a client commission or a manufactured product.
From the valley to the coast
Each species sits inside a shared frame, so the six feel like one collection. The common name comes first, then the scientific name, illustration, field note and identifying features. Every card has its own habitat colour, with no invented game stats or conservation rankings.
The field notes
Short notes give the illustration room while still leaving something for the reader to notice. I checked species names and field-note facts against The Wildlife Trusts' species guides. The illustrations are interpretations, not wildlife photographs, and no conservation organisation commissioned or endorsed this concept.
Every face gets the same care
All six faces carry the complete artwork and readable type. There's no cut-down web version. The portfolio piece and the packaging study are exports from those same master files.
A set ready to show
The matching back and box study make the intended product clear. The artwork masters include a nominal bleed area, but this isn't a printer-approved production pack. Stock, finishes, final dielines, colour management and a physical proof would all need to be agreed with the chosen printer before manufacture.
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